We believe that each piece should tell a story and convey an emotion, just like the ones you carry inside. Our team is made up of passionate and talented individuals, each with unique thoughts and backgrounds, which are the FORTUNE of our brand. Here’s a little bit of everything we are:
-
Mission
At Fortuna, our mission is to challenge the world of streetwear with boldness and authenticity. We were born in Venezuela in 2009, driven by a dream: to transform fashion into a form of personal and courageous expression. We want to offer more than just simple garments; we want each piece to be a statement of intentionality and style.
-
Vision
At Fortuna, our vision is to be the global leader in streetwear that inspires and mobilizes change. We envision a future where every garment we release not only sets trends but also serves as a statement of purpose. We want our collections to be the catalyst for a stylistic revolution that challenges the conventional and celebrates individuality. We want every piece from Fortuna to be a testament to the courage, creativity, and spirit of change that we stand for.
-
LUIS FORTUNA
CEO.
Entrepreneur and fervent admirer of CR7, Luis combines his experience in the plastic molding industry with his passion for fashion. Director and producer of the podcasts "No Es Política" and "Divagantes," Luis has perfected the art of communication and leadership. After the death of his father in 2007, he took over the management of the family business at the age of 16. Today, he leads FORTUNA with the aim of giving voice to the feelings and thoughts that often remain hidden. His vision is to create a brand that inspires others to express themselves without fear.
-
ANDREA HERNÁNDEZ
EDITORIAL DIRECTOR AND COPYWRITER.
With a degree in Social Communication and a specialization in Print Journalism, Andrea brings a wealth of knowledge and passion to our team. A lover of salsa, investigative journalism, huskies, and "Stranger Things," her creativity and energy are palpable in every word she writes. As a former producer and radio host in Venezuela, Andrea knows how to connect with people and tell stories that resonate.
-
JESUS CASTRO
MARKETING AND SALES DIRECTOR.
Graduated in Social Communication with a specialization in Advertising and Public Relations, Jesús is our marketing guru. A lover of the NBA and an enemy of wrinkles in clothing, Jesús combines his love for order and precision with strategic creativity. He is the star of the podcast "Divagantes" and collaborates with Bobby Coimbra in Venezuela; his experience in sales and advertising drives our campaigns and strategies, ensuring that FORTUNA reaches every corner of the world.
-
BIBIANA DOS SANTOS
DIRECTOR OF STYLING AND FASHION DESIGN.
The youngest member of the team, Bibiana emigrated to Portugal in her teenage years and trained in the fashion world. In addition to being a model in her free time, she is passionate about haute couture and a lover of sushi. With experience at Zara and Massimo Dutti, Bibiana brings a fresh and sophisticated perspective to our designs, ensuring that each piece from FORTUNA reflects elegance and style.
-
VICTOR ALMARZA
AUDIOVISUAL DIRECTOR.
Graduated in Social Communication with a specialization in Audiovisual, Víctor is passionate about F1 and Ferrari, and a lover of video games with beautiful landscapes. His career includes being one of the journalists most affected during the protests in Valencia, Venezuela, where he received a tribute from the cartoonist Pinilla after being injured. His admiration for cinema and his ability to shoot and edit videos turn our campaigns into true works of art. Víctor is, without a doubt, the hidden artist of our team.
At FORTUNA, each team member brings their essence and talent to create a brand that not only dresses but also tells stories and evokes emotions. Join us and discover the power of meaningful fashion.